Time for Change
Utah needs new energy and focus in the United States Senate. A friend put this 60-second message together for me. Give it a listen and let me know what you think.
posted by steve u. at 8/06/2005
Utah House of Representatives
posted by steve u. at 8/06/2005
Subscribe
6 Comments:
Sounds good. People like audio. Give us another audioblog please. People like audio and they like hearing directly from the man. Audioblogs are powerful. Give us more audioblogs.
One of the people I spoke to about you, said that someone needs to bring up the issue of Hatch's 18-years is nough campaign some 30 years ago. While I am not sure it is the best of campaign strategies, it might work. Especially considering he is far brighter than I ever will be.
Personally, I would be more interested in hearing what you have done, what you will do, and why you are the man for the job.
I think the audio effectively communicates a very basic issue--perhaps the most basic criticism about Hatch. Hatch's montra seems to be "I have seniority". When I talk with friends and family members--who, like me, are not particularly politically active and sharp on the issues, their concern seems to be just what this audio communicates: Hatch has been there long enough, we're ready for some fresh blood.
Travis,
I agree with you. The raw idea of change is not enough. It needs to be coupled with the reasons why we should change and who we should change to. On this blog, on the campaign website, and anywhere we can get an audience, we are making that case, and it is resonating.
You are right. People crave substance. Along with catchy (and necessary) ads, I believe this blog provides more substance than you'll find most anywhere else in government.
If you have suggestions how we can better get out the message you desire, please let me know.
Steve, You make some valid points about this blog and your website being the substance, and I can't argue with that (accept that not everyone has the Internet). So, with that I would suggest one minor change to your ad. At the end, it says "to find out more about Steve Urquhart, log on to steveu.com." I would say something that indicates that if you want the substance go here. Like, "To find out why Steve Urquhart is the best man for the U.S. Senate, visit steveu.com." Againt I am not sure the verbage is exact, but I think that it is more substance oriented that "find out". And I think the use of the word "visit" is more friendly than "log on" which can also imply that registration is required.
Steve, I love the ad. I like Travis' suggestion for the website promo verbiage. While I like your campaign website, it needs a quick listing -- a few bullet points -- of what you have done and of what you plan to do. You would put that kind of thing in a standard trifold mailer, and you need it on your website as well. The blog is great, but a lot of people are not going to take time to read it regularly to extract your positions. They need a quick at-a-glance list that gets the idea into their heads that you are the right guy for this job.
<< Home